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Five ways to put LinkedIn to work for you.

Blog by Jody Glynn Patrick at InBusiness Gaining members at the rate of more than 1,000,000 per week, LinkedIn has been called the most powerful… more... The post Five ways to put LinkedIn to work for...

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5 business trends worth watching in 2012

InBusiness by Jody Glynn Patrick We’ve reported, in the pages of In Business magazine, stories of business best practices and trends, and from that collection… more... The post 5 business trends worth...

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Three minute quiz: What’s your advertising IQ?

What’s your adIQ? I’m often asked what makes an effective ad in a magazine. How versed are you on the intersection of design and influence?… more... The post Three minute quiz: What’s your advertising...

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Content Marketing vs. Marketing Content – How to get more online attention

If you own or market a business service or product today, welcome to my world: in addition to your core business, you, too, are now… more... The post Content Marketing vs. Marketing Content – How to...

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When (and how) to fire a customer

How would I feel if [insert employee’s name] went to work for a competitor tomorrow? That question, over the years, has helped me drill down… more... The post When (and how) to fire a customer first...

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Five FREE “Must Have” Apps for Business or Personal Productivity

What’s in your apps folder? As Google, Apple, Facebook and Yahoo continue to squabble for your desktop, tablet and mobile app dollars, we’re beneficiaries of… more... The post Five FREE “Must Have”...

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Beyond a business plan: 5 things to know (and do) when starting your business

You’ve written a business plan explaining your product, marketplace, competitive advantage, and your marketing and financing strategies (the purpose of a business plan). You’ve got… more... The post...

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Your next key hire: 3 questions to ask, 3 to answer

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” We might add to Red Adair’s… more... The post Your next key hire: 3 questions to ask, 3 to answer...

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